The events industry will change more in the next five years than it has in the last 50 years. In my consultancy, I help organizations and companies create events that will be the pivotal focus of the communities they serve.
We know that professionals no longer need to attend conferences or conventions to collect information or learn about new products – technology has enhanced their ability to find content everywhere. What they do want is the kind of cutting-edge insights unavailable to them anywhere besides your event and the opportunity to connect face to face with others who share their interests, values and goals.
Among the services I offer:
Conference content creation: I manage every step of the conference program development process, from originating the most significant topical themes to identifying thought leaders and recruiting speakers to assisting them with their presentations and creating the marketing materials that will drive attendance.
Content: I plan, advise on, write, edit and prepare for publication a wide range of materials, ranging from white papers, speeches, blog posts and ghost-written articles to reports, news articles, press releases and features.
Project management: I have experience managing multi-faceted projects that cross a number of platforms with multiple deadlines and stakeholders who sometimes have conflicting interests.
Strategic planning: With a deep background in the tradeshow and events industry, I assist associations and companies interested in building strategies for success in an era in which the events marketplace is changing rapidly.
Client references are available upon request for all the services outlined above.
Contact Michael at MichaelHart@michaelgenehart.com or 323-441-9654