Emerald Expositions’ decision to move the Outdoor Retailer events out of Salt Lake City, accompanied almost simultaneously by a similar decision by the organizers of the North American Handmade Bicycle Show, because of the Utah state governor’s environmental politics seems a bit too convenient.

It reminds me of the commercials earlier this week during the Academy Awards by companies like Revlon, General Motors and Cadillac trying to suggest they share the same social justice values as their customers, when the fact is they are trying their best to sell their products.

The reality is that Outdoor Retailer’s organizers have wanted to move out of the Salt Palace Convention Center to a city with a venue large enough to accommodate a fast-growing show for 20 years. It’s been hampered by the fact that Outdoor Retailer’s attendees and exhibitors simply like Salt Lake and Utah. The convention center and local authorities called its bluff about 10 years ago with a venue expansion, primarily to accommodate Outdoor Retailer.

The expansion, a decade along, still isn’t enough to accommodate the show. Good for Emerald Expositions! It’s built a successful event. But its motives in justifying a move out of Salt Lake are a little transparent.

The company made it clear not long ago it was looking at other cities for the show, even before it announced that Gov. Gary Herbert’s efforts to limit federal protection of the Bears Ear National Monument (please tell me you’ve heard of it) was their line in the sand.

The draconian measures being taken by the Trump administration that are contrary to the values many of us share are bad enough.  Now companies are taking advantage of the 1984-like atmosphere we are in to justify business decisions they know will be unpopular with their customers.

Michael Hart is a business consultant and writer who focuses on the events industry. He can be reached at michaelhart@michaelgenehart.com.

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