Because these days it’s all good news for them — if they understand and take advantage of it.
With nearly three-quarters of U.S. corporations having now released their second-quarter results, it’s clear that business investment is likely to increase in almost every sector — with the possible exception of energy and utilities — at a rate not seen since before the recession of 10 years ago.
Despite the political paralysis in Washington, D.C., and the deferred dreams of tax restructuring and infrastructure improvements, gross domestic product jumped 2.6 percent in the second quarter, compared with 1.2 percent in the first quarter.
Thomson Reuters states corporate sales are up 5 percent in the quarter, earnings are up 11 percent and U.S. companies experienced double-digit growth in two consecutive quarters for the first time in six years.
Why should that matter to the exhibit salesperson who is so absorbed in his or her own industry and trying desperately to meet those sales goals with the event date looming?
Because that increased business investment will quickly turn into new products and services that have to be marketed.
Now is the time to cement relationships with existing or potential exhibitors and sponsors — before your digital competitors do.
Now is the time to reveal the data you have that makes your event the superior marketing channel.
Michael Hart is a conference content professional and event industry consultant. He can be reached at firstname.lastname@example.org, @michaelgenehart or 323-441-9654.No Fields Found.